BIO Professional Development

Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth

FDA Digital (Tactics)

A comprehensive review of the Do's and Don'ts for Digital Tactics: Covers drug and medical device advertising, blogging, chat rooms, discussion forums, Facebook and Twitter, links, search (paid and organic) posts, videos, websites, mobile apps, YouTube. 

Takeaways

  • There are many types of digital tactics that can executed to promote a new prescription product 

  • It’s important to understand the regulatory compliance do’s and don’ts for blogging, chat rooms, discussion forums, Facebook and Twitter, links, search (paid and organic) posts, videos, websites, mobile apps, and YouTube  

  • The FDA exercises strict oversight over promotional materials that include mention of a product by name 

  • Enforcement letters illustrate the application of risk communication requirements

Course Price:
$200 USD
BIO Member Price:
$160 USD
Course Length:
30 minutes
Course Level:
Introductory
Course Format:
On-Demand
Suggested Prerequisites
FLIP

Detailed review of content do's and don'ts including comparative/superiority, charts/graphs, competitor information, “cherry-picking”, disclaimers, references, market research data, quality-of life claims, company spokespeople. 

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