The BIO International Convention in June was enhanced with innovative social media technology that made it easy for participants to share information organically.
The new technology: BIO’s marketing team used SpeechifAI, a product developed to meet marketers’ needs by producing organic social toolkits.
How it works: SpeechifAI’s toolkits allowed BIO to place pre-written, customizable Twitter and LinkedIn posts directly on the event webpage, ready for attendees, speakers, and partners to share.
The impact: Using BIO’s online social media toolkit, attendees could quickly share messaging about the 2023 BIO International Convention with their social networks without downloading third-party documents or granting social media permissions to third-party apps.