BIO Professional Development
Through a curated network of education alliance partners, BIO offers industry professionals executive training and development resources for accelerating career growth
Public Relations (Tactics)
Comprehensive review of the Do's and Don'ts for Public Relations Tactic: covers drug and device promotion, including press releases, VNRs, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials.
Takeaways
There are different types of public relations tactics that can executed to promote a new prescription product
It’s important to understand the regulatory compliance do’s and don’ts for press releases, video news releases, media tours, web sites and webcasts, spokespeople, media training, sponsored content/advertorials
The FDA exercises strict oversight over promotional materials that include mention of a product by name
Experienced dealmakers will prove a deep dive on early capitalization from investors (not grants).
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